设计与产品logodesignlove.com
Paul Rand 的 NeXT 标志（2010）
Paul Rand's NeXT Logo (2010)
2010 — 2020，它一次次回到首页
黑点是上首页（≥ 50 分）的那次投稿，空心点是没冲上去的投稿，点越大分数越高。
导读
这篇文章介绍了传奇设计师保罗·兰德为乔布斯的 NeXT 公司设计标志的故事：乔布斯以 10 万美元聘请兰德，兰德拒绝提供多个备选方案，只交付一份最终方案。文中回顾了这一设计过程及兰德的经典作品（如 IBM、UPS 标志），也收录了各方对 NeXT 标志本身的评价。
为什么经久不衰：它记录了设计大师与乔布斯合作的一段经典轶事，以及'设计师该不该给客户多个方案'这一至今仍在争论的话题，历经十年仍被反复讨论。
HN 评论精选
条纹与计算机的关联并非纯粹的心理投射，而是确实呼应了当时的视觉经验
IBM 标志本身并没有任何暗示计算机的元素，条纹之所以让人联想到计算机，只是因为一家伟大的计算机公司的首字母恰好是条纹状的。我不太同意这种说法：IBM 的条纹确实让当时的人联想到计算机，比如早期终端屏幕上字符行之间有间隔，把 IBM 三个字母放大显示时就会出现横线；我那些六七十年代在 IBM 工作的亲戚则觉得条纹像当时常用的绿条打印纸。
reaperducer查看英文原文
There is nothing about the IBM symbol, for example, that suggests computers, except what the viewer reads into it. Stripes are now associated with computers because the initials of a great computer company happen to be striped. I hate to disagree with legends of their fields, but the IBM logo did make people think computers because the stripes looked like things that were familiar from computers of the era. For example, it was common for computer displays at the time to have space between the character lines. If you tried to create the letters IBM in a very large size on an early computer terminal, you would get lines between them because room was left for character descenders. I had relatives who worked for IBM in upstate New York in the 60's through the 80's, and they identified the stripes as being reminiscent of the green bar printer/ teletype/ terminal paper that was commonly used.
对 NeXT 标志的艺术价值持怀疑态度
苹果的彩虹标志是永恒的经典，SGI 的立方体标志也很棒。但 NeXT 标志？我一直不明白它有什么好炒作的，在我看来它并不比最初的彩色 Windows 标志高明。
drno123查看英文原文
The Apple “rainbow” logo is timeless. SGI cube logo was fantastic. NeXT logo? I never understood all the buzz around it, to me it is no better than original colorful Windows logo.
作为曾经的 NeXT 用户，认为标志与产品气质脱节
我当年在大学很喜欢 NeXTSTEP 机器，一切都令人兴奋，唯独标志除外——它突兀得像有人在设计定稿前忘了替换占位符。所以尽管我很欣赏兰德的作品（他那张极简名片确实大胆），NeXT 标志还是太自命不凡了，与它所代表的产品完全脱节。
eps查看英文原文
I really liked NeXTSTEP machines we had back in the uni - everything about them was thoroughly exciting except for the logo. It just stuck out like a sore thumb. Like someone forgot to replace a placeholder before signing off the design into production. So as much as I like Rand's work (and as cool as his business card was in its audacious minimalism), the Next logo is just too full of itself. As it is actually detached from the very product it was designed for.
兰德'只给一个方案'的职业态度成为经典轶事
很喜欢这段话：当乔布斯被问到与兰德合作的感受时，他说：'我问他能不能出几个方案，他说：不，我会为你解决你的问题，然后你付钱。你不一定要采用这个方案，但如果你想要多个选项，去找别人吧。'
rubyfan查看英文原文
Love this > When Jobs was asked what it was like to work with Rand, he said, “I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.’”
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