历史与人物sivers.org
史蒂夫·乔布斯狠狠羞辱我的那一天
The day Steve Jobs dissed me hard
2010 — 2013，它一次次回到首页
黑点是上首页（≥ 50 分）的那次投稿，空心点是没冲上去的投稿，点越大分数越高。
导读
Derek Sivers 回忆 CD Baby 与苹果/iTunes 打交道的一段经历：他在与乔布斯方面接触后感到被狠狠轻视，又因公开会议笔记等举动与苹果产生摩擦。文章以小公司创始人的视角，记录了大平台合作中的权力落差、沟通冷遇和不得不咽下自尊的现实。
为什么经久不衰：它真实呈现了创业公司与巨头合作时的脆弱处境和沟通陷阱，也让人看到光环背后的商业冷酷，因此多年后仍被反复讨论。
HN 评论精选
大公司都会坑人，但苹果最让人难受的是不沟通、不尊重合作方。
所有大公司都会粉饰、反复无常、坑人，但我认为苹果的特别之处在于缺乏沟通。如果你要坑我，请直接告诉我，最好提前通知。别让我在盲目经营业务时承受压力煎熬。这是缺乏尊重。
guelo查看英文原文
All big companies spin and backtrack and screw people over, but what I think sets apple apart is their lack of communications. If you're going to screw me over please go ahead and tell me, preferably with a little notice. Don't make me stew in my stress flying my business blind. It is a lack of respect.
为了业务利益，创业者不得不放下自尊继续与大公司合作。
“随便吧。该死的苹果。我们立刻开始编码和上传。”这篇文章真正打动我的是，他在被如此严重地轻视后还是回到了苹果。教训是，有时你必须吞下一大块自尊来改善你的生意。我知道我很难做到。
mirkules查看英文原文
"Whatever. Fucking Apple. We started encoding and uploading immediately." What really struck me about this post is that he went back to Apple after being disrespected so hard. The lesson is there are times when you have to swallow a big lump of pride in order to better your business. I know I would have a hard time doing that.
批评作者公开会议笔记不明智，苹果愤怒可以理解。
这怎么会出乎意料？谁会去参加一个能让你生意腾飞的潜在合作伙伴的商业会议，然后就在网上到处泄露对方的商业策略？谁会干这种事？他第二天真的把苹果完美的推销和详细策略发布到网上了……苹果和 CD Baby 的合作最终对双方都非常有利，但 Derek 确实在发布那些会议笔记上有点过火了。
jcampbell1查看英文原文
> I flew home that night, posted my meeting notes on my website, emailed all of my clients to announce the news, and went to sleep. > When I woke, I had furious emails and voicemails from my contact at Apple. How was this unexpected? Who goes to a business meeting with a potential partner that can make your business soar, and then goes and blabs all over the internet about the partner's business strategy. Who does that shit? He literally published Apple's perfected pitch and detailed strategy online the very next day: http://apple.slashdot.org/comments.pl?sid=66729&cid=6133882 Apple & CD Baby's partnership was ultimately very beneficial for both companies, but Derek certainly went a bit overboard publishing those meeting notes.
小公司与大公司合作常被利用后抛弃，应预期最坏情况；作者公开会议笔记也不明智。
这让我想起往事。我和乔布斯通了一系列邮件——全是在凌晨四点写代码时——之后和当时的合伙人飞到库比蒂诺，与他手下的副总裁以及约三十名工程师和管理人员开会。我们带了近一百万美元的设备去做演示。苹果请我们开发他们需要的产品，我们投入大量金钱和精力，三个月就完成了。他们开始推广产品，还在官网上给我们直链，太棒了。六个月后，一个价格只有我们 20% 的劣质产品出现（有报道说起火），苹果立刻把我们甩了。我们损失了大量时间和金钱。我生气吗？不。我和大公司打交道的经验足够让我知道，做这类交易时要几乎预期最坏情况。对小公司来说尤其如此。再说，我曾和乔布斯在凌晨四点说过话，也许光这一点就值回票价了……而且我远不是苹果粉丝。至于原文作者，我觉得他那样公开会议信息不太明智。
robomartin查看英文原文
Brings back memories. After a series of emails with Steve Jobs --all while I was coding at four in the morning!-- my then partner and I flew to Cupertino for a meeting with VP's directly under him and about thirty engineers and managers from various areas of the organization. We brought with us nearly a million dollars of equipment to put on a good demonstration and illustrate our technology. Apple asked us to develop a product they needed. We threw a ton of money and effort at the task and got it done in three months (a redesign of an existing product). They started to promote the product, gave us a direct link on their website to ours. It was amazing. Six months later a cheaper (20% of our price) bad quality product (among other things, there were reports of it catching fire) came into the scene. Apple dropped us like a hot potato. We lost a ton of time and money on the deal. Am I angry? Nope. I have enough experience dealing with large companies to know you should go into these deals nearly expecting the worst corner cases. This, I think, is certainly true for small companies. Besides, I had a conversation with Steve Jobs at four in the morning. Perhaps that alone was worth the cost of admission...and I am not even close to being an Apple fan boy. As for the OP, I don't think he was very wise in posting meeting info as he did.
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