设计与产品justinjackson.ca
这个优惠码简直是在打脸
This coupon code is a slap in the face
2013 — 2021，它一次次回到首页
黑点是上首页（≥ 50 分）的那次投稿，空心点是没冲上去的投稿，点越大分数越高。
导读
这篇文章批评电商结账页的优惠码输入框：它让没找到码、按原价付款的顾客感觉被冒犯，也把促销变成一种心理负担。作者质疑这种做法的合理性，并讨论商家为什么仍爱用优惠码。
为什么经久不衰：它用一个小小的输入框揭示了促销、定价与用户信任之间的长期矛盾，十多年后优惠码乱象仍常见，因此值得重读。
HN 评论精选
用联想的具体经历说明：把优惠码藏成必经步骤、又不退差价，是一种算计顾客的做法。
联想就这么干：商品页展示的报价默认你会输入优惠码，而优惠码就放在进入商品页的入口处。若你没意识到要手动走这个蠢流程、以为折扣已自动生效（很容易这样，我就中招了，我可不傻），打电话说明也不会退差价；客服明确说这是官方政策。真想拿折扣只能取消订单重下，收货更晚，联想很清楚很多顾客不会这么做。总之他们算计出新的坑客办法，坑了我几百美元，该感到羞耻。
javert查看英文原文
Lenovo does this, but they quote all the prices assuming you are going to put in the coupon code, which they display on the entry page into the product you are buying. If you don't realize you have to jump through this dumb hoop and think you are actually getting the discount automatically, which is quite easy to do (I did, and I'm no dummy), they do not reimburse you the difference if you call on the phone to explain. The guy on the phone specifically explained to me that that is their official policy in this situation. I mean, I trusted Lenovo (good past experiences), so I wasn't being super duper careful to look for any kind of trick. Imagine that... not looking out for being tricked! What a fool I was. If you eally want the discount, you have to cancel your order and re-order, which means getting the product later. Lenovo knows very well that many customers won't do this. tl;dr Lenovo suits have calculated a new way to trick customers, and treat customers in a shitty way. They should be ashamed. Gipped me off for a few hundred bucks.
提出用“推荐来源”输入框替代优惠码，既收集获客信息又给用户奖励。
另一个建议：放一个文本框问“如果不介意的话，你是从哪里知道我们的？”然后广播广告可以说“在推荐人一栏填 DAN SAVAGE 可获赠礼品！”
raldi查看英文原文
Alternate suggestion: Have a textbox that says, "If you don't mind us asking, where did you hear of us?" Then the radio ad or whatever can say, "Enter DAN SAVAGE as your referrer to receive a free gift!"
为优惠码辩护：它是获客归因和广告策略的工具，而且只是给用户一个可选折扣，并非强迫。
首先，他认为取消优惠码的建议很荒谬：没有码就无法区分不同广告/获客渠道的效果，尤其非网页内容；折扣承诺也是广告有效的原因，优惠码是很多公司广告策略的基本部分。其次，他不觉得这是对用户敌意：顾客仍可按原价买，愿意花时间找码是自由选择，结账框只是多一个选项，没人强迫。
ruswick查看英文原文
First, I'd like to point out that his suggestion is fucking absurd. Without codes, there would be no way to discern between methods of customer acquisition (eg. is this ad more effective than that ad), especially on non-web content. Moreover, the efficacy of customer acquisition would decrease tremendously (most people respond to ads because of the promise of a discount). I don't understand how the OP believes that this is financially tenable for most sites. Codes are a fundamental aspect of advertising strategy for many companies. Second, the notion that this is hostile to the user just bemuses me. I don't understand why this has any detrimental effects on the customer. If they are fine paying full price (as they were when they began checking out), they are free to pay full price. If someone with expendable free time would rather dig through these coupon sites, that is their prerogative. The existence of a coupon code field merely gives the option to seek out a discount. This is similar to most other forms of commerce. If I have free time and want to save money, I can dig through circulars and clip ads, or I can just go to the store and pay full price. Is it offensive to the user that the self checkout also has a slot for placing coupons? No one is forcing anyone to do anything. How is it bad customer service when a user literally isn't forced to do anything other than ignore the field if they so choose? Giving people the option to save money if they are willing to exert some effort is an unequivocal positive aspect of most sites. This piece is just incoherent to me. I honestly don't understand why this is bad in any way.
用 Uber Eats 的例子说明：滥发无法使用的优惠码会变成诱饵式营销，直接损害用户信任。
Uber Eats 一直给我发优惠码邮件，我决定试试。一次性半价看起来值得忍受营销骚扰。填好订单、输入优惠码后，却被粗鲁地告知我的账户不允许使用优惠码。不是模糊错误，而是专门写了这条路径。后来我又试了女友收到的码和另一个账户，都不行。为什么拿我不能用的优惠码来 spam 我？他们的策略真就是“也许他饿到不在乎多付钱”？我已经彻底弃用 Uber Eats，这种 bait-and-switch 不可接受。
dj_mc_merlin查看英文原文
Uber Eats has been spamming my email with coupon codes for a while so I decided to try it. A one time half-off an order seems like a good enough deal for me to get past the annoying marketing. After filling in my order and trying the coupon code, I was rudely told that my account wasn't allowed to use coupon codes. Not that there was an unspecific error or anything, they must have specifically coded this path in. Afterwards, I tried the same thing with my girlfriend's coupon code (also rudely spammed) and another account, and no cigar. Why spam me with coupon codes that I can't use? Was their strategy really as crude as "maybe he'll be hungry enough to not care about the extra cash we are going to charge him after all"? I've sworn off Uber Eats completely now, pulling such a bait-and-switch is unacceptable.
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