创业与商业kk.org编辑精选
1000 位真正粉丝
1,000 True Fans (2008)
2018 — 2021，它一次次回到首页
黑点是上首页（≥ 50 分）的那次投稿，空心点是没冲上去的投稿，点越大分数越高。
导读
这是 Kevin Kelly 2008 年提出的“1000 个真粉丝”理论：创作者不必追求大众明星式成功，只要有约一千名愿意直接付费的铁杆粉丝，每人每年为你花约 100 美元，就能获得十万美元年收入来维持创作。文章讨论互联网如何让创作者绕过传统中间商，直接与这批粉丝建立关系。
为什么经久不衰：因为它把“成功”从大众明星改写为可量化的小众支持模型，并在订阅制、Patreon/YouTube 时代不断被检验和修订。
HN 评论精选
批评该理论低估触达成本，并认为 1,000 真粉本质上仍是明星级结果。
这没那么简单。全球可能有 7,000 个潜在感兴趣的人，但要找到他们需要一场大规模全球推广，多数人负担不起；而大公司恰恰最有资源和全球触达。并且，拥有 1,000 个真粉丝通常意味着你已有 10,000 或 100,000 个随便粉——这本身就是明星路径，不是替代路径。
chasing查看英文原文
This again. > Every thing made, or thought of, can interest at least one person in a million — it’s a low bar. Yet if even only one out of million people were interested, that’s potentially 7,000 people on the planet. That means that any 1-in-a-million appeal can find 1,000 true fans. The trick is to practically find those fans, or more accurately, to have them find you. No. This is not how anything works, as almost anyone attempting to work in the art world implicitly understands. If there are 7,000 people globally who might be interested in your work, it would take a massive global campaign to find them. Which most people can't afford, especially not for a "this appeals to 7,000 people" idea. > Now here’s the thing; the big corporations, the intermediates, the commercial producers, are all under-equipped and ill suited to connect with these thousand true fans. No, they are the ones most empowered to connect with those thousand true fans. They have resources and global reach. For normal people without those resources, "true fans" generally come from personal connections, in my experience. And even if one gathers up thousands of personal connections, it can be really hard to convince even close friends to be interested in spending their time or money on what you're doing. > The takeaway: 1,000 true fans is an alternative path to success other than stardom. No, it is stardom. you don't have 1,000 true fans without having 10,000 or 100,000 casual fans. Argh. Anyway, I'm not saying passionate people can't support themselves on their art or personal project or whatever -- obviously it's completely possible and people do it all the time. But this "1000 true fans" thing is not a useful tool for getting there, in my very humble opinion.
给出 YouTube/Patreon 时代更具体的收入与粉丝门槛，同时强调持续运营成本。
我熟悉 YouTube 音乐人和 Patreon 生态。“1000 真粉”概念上没错，但需要按当下社交媒体更具体地更新：艺术家起步大致要 20 万+ YouTube 订阅和 150–200 名 Patreon 赞助人（住家里可少些）；YouTube 对可获广告分成的视频每百万播放付 1,000–3,000 美元，100 万订阅算舒适生活。但每周上传、社媒、视频制作、在线维持最佳状态很耗精力；若不想巡演，YouTube 几乎是完美替代。
redis_mlc查看英文原文
I'm familiar with the music Youtuber and Patreon world. The "1000 true fans" essay is correct conceptually, it just needs to be updated to be more prescriptive for current social media. The numbers for an artist to hit initially are 200,000+ yt subscribers (free equipment and self-perpetuating audience) and 150 - 200 Patrons (less if you live at home.) yt pays $1,000 - $3,000 per million views for monetized (eligible) videos. 1 million yt subscribers is a comfortable lifestyle. But wearing many hats takes effort (weekly upload, social media, video production, being "your best self" online, etc.) If you don't like/want/afford touring though, yt is almost a perfect alternative - all the exposure, none of the costs. (By contrast, Rick Beato says you only need 1,200 sales for a gold jazz single today.) If you haven't watched the successful yt music performers and instructors, you should - freakish level of talent out there. AMA.
真粉是抵御竞争和颠覆的护城河，企业同样适用。
这不只适用于创作者或媒体品牌，也适用于一般企业，尤其在互联网时代。很多公司没有真正的忠实粉丝，人们只因便宜、方便或必需而使用它们，因此很容易被电商巨头等颠覆——Sears、Macy’s 被 Amazon 和网购冲击，普通超市被沃尔玛或英国“四大”超市击垮。YouTube 上也有大量只靠趋势、缺乏独特性的频道，观众随时能转向几乎相同的频道。培养真粉相当于给业务加一道护城河，让受众无论对手更便宜、更快或更高效都愿意留下。
CM30查看英文原文
I'd personally say this doesn't just apply to creators or media franchises, but businesses in general. Especially in the days of the internet. Because for good or bad, there are a lot of companies who don't really have a loyal 'fanbase'. People use them merely because they're cheap, conveniently located or out of necessity. Which in turn makes them very liable to get disrupted and driven out of business by ecommerce giants and other large competitors. See many department stores like Sears and Macys who got obliterated by Amazon and online shopping. Or generic supermarkets who ended up destroyed by much larger competitors (like Walmart in the US, and the the 'big four' in the UK). And the same pattern applies with creators on sites like YouTube. There are numerous channels which don't really add anything 'unique' to the videos they upload, and merely coast along on trends. They're at risk of being made irrelevant near instantly, as their 'viewers' go off to a nearly identical channel offering the same stuff even more quickly. Developing that true fan following adds an extra 'moat' around your business to protect it from being disrupted by new technological innovations or social changes. An audience that will stick by you regardless of how much cheaper or quicker or more 'efficient' your competition might be.
后续出现了把门槛下调到 100 名真粉丝的更新版。
2021 年的版本是“100 个真粉丝”。
gandalfgeek查看英文原文
2021 version: 100 true fans. https://a16z.com/2020/02/06/100-true-fans/
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