创业与商业howtomarketagame.com
不要把城堡建在别人的王国里：平台依赖的风险
Don't build your castle in other people's kingdoms (2021)
2021 — 2024，它一次次回到首页
黑点是上首页（≥ 50 分）的那次投稿，空心点是没冲上去的投稿，点越大分数越高。
导读
这篇文章以游戏开发者视角告诫创作者：不要把全部事业建立在 YouTube、Twitter 等自己无法控制的平台上，因为平台随时可能改规则、封号或“拔地毯”。作者建议把这些平台当作广告渠道，而把邮件列表和个人网站等自己拥有的渠道作为真正的受众资产。
为什么经久不衰：平台依赖、封号与规则突变的问题至今不断上演，这篇三年间两度登上 HN 首页的文章给出了依然适用的“自有渠道”策略。
HN 评论精选
脱离大平台很难获得曝光，平台的便利性是创作者难以离开的原因。
我的反驳是：在王国之外几乎不可能建立受众。很多知名 YouTuber 试图自立门户建网站以便更好地变现，我甚至订阅了其中一位的网站，真心想支持创作者，但我几乎仍然只在 YouTube 上看他们的内容——YouTube 让上传和消费内容都太方便了。如果你的省油技巧视频放在 GasBro.net 上，我永远找不到；放在 YouTube 上，我可能会看到。
999900000999查看英文原文
My counter argument is it can be nearly impossible to build an audience outside of a kingdom. Many popular YouTubers will try and splinter off and create websites where they can monetize better. I'm even subscribed to one of these websites because I really do want to support the Creator, but I still consume almost all of their content on YouTube. YouTube makes it very easy to upload something and for people to consume it. If your video on getting better gas mileage is on GasBro.net I'll never find it. If it's on YouTube I might .
自有阵地也要选可靠的注册商和顶级域名，否则同样有被夺走的风险。
关于域名的一点建议：要慎重选择域名注册商和顶级域名。你的注册商和所选 TLD 的注册局都不应动辄暂停域名，也不应面临突然倒闭的风险。对于 TLD，如果你基本信任本国政府，国家 ccTLD 应该够用，而且应作为默认选择，除非有明确迹象表明它不符合上述标准。
teddyh查看英文原文
One thing about domain names: Choose both a registrar and top-level domain for your domain name carefully. Neither your registrar nor your chosen TLD registry should be in the habit of suspending domains at the drop of a hat, or be at risk of going out of business suddenly. For TLDs, I have said before¹ that if you mostly trust your local government, your national ccTLD should suffice. In fact, it should be your default choice unless you have strong indications it does not fulfill the above criteria. 1) https://news.ycombinator.com/item?id=21614298
基于开放标准的渠道（如播客）比围墙花园更可靠，进出自由。
这就是国王的“拔地毯”。这也是为什么像播客这样的开放标准远好于困在围墙花园里——变现取决于内容质量和自己的努力，而非平台施舍。看看退出的难易程度，就像进入的难易程度一样重要。
asasidh查看英文原文
The king's rug pull. This is why open standards like podcast are much better than being in a walled garden. Monetization will be based on the quality of content and your own efforts towards it and not instant. Look at the ease to exit just like the ease of entry.
作者澄清：不是要离开平台，而是把平台当广告入口，把邮件列表和自有网站当作真正资产。
作者本人回复：我不是在提倡“自己建一个 YouTube”。我的建议是把 YouTube 和 Twitter 当作我的广告位，我不在乎谁在这些平台上关注我，它们只是入口。我真正在乎的受众是我的邮件列表和个人网站——那才是我拥有的平台。就像过去的电视：在电视频道上投广告，频道倒闭了问题不大；但如果我的节目由那个频道托管，节目就没了。
zukalous查看英文原文
Author here. Hey whoever linked to my article thank you for post. I just got notified of this. To answer the most common questions, I am not advocating "build your own youtube." Instead I advocate what @notTheAuth said below. Basically treat youtube and twitter as my commercials. I don't care who follows me on those two platforms, they are just the entry point. The following that I truly care about is my mailing list and my own personal site. Those are my owned platforms and that is what I care about. Think of it like the old days of TV. If I am advertising on TV channels and it goes out of business that isn't that bad. Oh shoot I can't advertise on there anymore. It would be worse if my TV show was hosted by that channel because then my TV show isn't there any more.
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