创业与商业paulgraham.com编辑精选
创业公司的 13 句话
Startups in 13 Sentences
2009 — 2016,它一次次回到首页
黑点是上首页(≥ 50 分)的那次投稿,空心点是没冲上去的投稿,点越大分数越高。
导读
Paul Graham 的经典短文《创业的 13 句话》,用 13 条简明建议概括创业要点:选好联合创始人、快速发布、让想法进化、了解用户、做用户想要的东西、保持士气等。文章以极简的句式浓缩了 Y Combinator 多年孵化创业公司的经验。
为什么经久不衰:它把创业经验压缩成寥寥数语,历经十余年仍被反复引用,是理解 Paul Graham 和 YC 创业哲学的最佳入门读物。
HN 评论精选
以 Tarsnap 创始人亲身经历说明:PG 的规则并非铁律,违反部分规则也能成功
这 13 条里我做到了 8 条,正在做第 9 条(讽刺的是正是'实现拉面盈利');但我违反了其中 4 条,且毫不后悔。第 1 条'选好联合创始人'——我选择不找联合创始人,因为在我的领域里领域知识极其重要,很多有才华的人对我毫无用处。第 2、3 条'快速发布'和'让想法进化'——我 2006 年 9 月开始做 Tarsnap,直到 2008 年 11 月才公开上线,期间核心愿景从未改变。
cperciva查看英文原文
I have check marks next to 8 of these, and I'm working on a 9th (ironically, #9 -- "Get ramen profitable"); but I've broken 4 of these rules, and I don't regret it in the slightest. Rule #1 -- Pick good cofounders. I picked no cofounders, based largely on the fact that that I couldn't think of anyone who would be interested in joining me who wouldn't dramatically lower the average founder quality. (Ok, that's being a bit facetious -- but I'm working in an area where domain knowledge is extremely important, so there are lots of wonderfully talented people who would be utterly useless to me as cofounders.) Rule #2 -- Launch fast; and Rule #3 -- Let your idea evolve. I started working on tarsnap in September 2006, and I didn't open tarsnap to the public until November 2008. Over that time I ironed out some technical details behind the scenes, but the largest change in my idea was going from planning to charge $0.25/GB to actually charging $0.30/GB. Since then, I've listened to my users and occasionally added an unplanned-for feature because of a request (or more often, several requests for the same thing from different people); but most of the ways that tarsnap has deviated from my original plan have simply been in the ordering of when I implemented which features. The vision behind tarsnap, from 2.5 years ago -- an online snapshotted backup service with a tar front-end, a heavy emphasis on security, and a linear pricing model -- hasn't changed at all. Rule #10 -- Avoid distractions. I've remained as FreeBSD Security Officer while working on tarsnap, and I don't regret it in the slightest. Yes, it has taken time away from tarsnap on occasion; however, it has also allowed me to further enhance my domain knowledge, and has brought many people to tarsnap (one person recently described tarsnap as being a backup system with "a good pedigree", which I'm presuming refers to my open source security background). Now, for all that I've broken these rules without regrets, I still think that they're good rules -- in most cases. But I think there should be a Rule #0: Realize that there are always exceptions, and understand why these rules are usually correct instead of applying them blindly.
指出原文遗漏了'销售'这一关键要素,建议补充为第 14 条
全文一次都没提到'销售'。快速发布以了解该做什么,本质上是销售问题——你需要快速发布来知道什么能卖出去。所以应该加上第 14 条:尽早开始销售,弄清人们愿意为什么付钱,永远不要停止销售。
petercooper查看英文原文
The words "sales" or "sell" aren't mentioned once. The ideas of launching fast to learn what to really build is a great suggestion but really one of sales. You need to launch fast to know what will sell (and what won't) so you can develop something that will sell. So.. 14. Sell as soon as possible. Find out what people will buy for. Never stop selling.
质疑'避免分心'和'快速发布':副业创业也能成功,验证假设有多种途径
除了第 10 条'避免分心'我都认同。我见过一个创业公司作为教授的副业与他的兄弟一起做成,存续 10 年以上并上市。从第一天起就 all-in 看似高效,但未必最有效。'快速发布'不是验证假设的唯一方式,与深耕该领域的人交谈往往更有价值,不要在不稳固的假设上盖楼。
avindroth查看英文原文
I like all of these except number 10: avoid distractions. I can't support the claim myself, but I have seen a startup succeed as a professor's side project with his brother (lasted 10+ years, IPO). Going all-in on your startup from day 1 might seem efficient, but it may not be most effective. For instance, if I have an idea for an EduTech startup, I might e-mail some players/professors in the field and chat with them about the idea, and try to see why most startups in the field fail. You have to wait until they respond, because your entire assumptions might fail! Keeping the youthful spirit is good, but talking to people who dedicate their lives to these fields is often invaluable. Don't build on top of unsteady assumptions. "Launching fast" might not be the only way to test your assumptions.
补充建议:产品应从第一个用户起就独立产生价值,而非依赖网络效应
这是我最喜欢的 PG 文章之一。基于我的经验补充一点:做出从第一天起就有价值的东西。很多技术创业公司只有在大量用户使用时才有价值(如政治类产品),这类公司更难做,因为获取和留住种子用户会耗尽你。更容易的做法是让第一个用户、哪怕他是唯一用户,也能从中获益。
steinsgate查看英文原文
This is one of my favorite posts from Paul Graham. I would add one more point to it based on my experience. - Make something that has value from day one. Many tech based startups have significant value for users only when many other users are also using it. Tech based political startups, for example, suffer from this problem. These kind of startups are harder to build because getting and retaining the seed users can drain you easily. It is easier if you build something that adds value to the life of the very first user, even if he is the only one using it.
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