设计与产品randomwire.com
为什么日本网页设计如此不同（2013）
Why Japanese web design is so different (2013)
2013 — 2022，它一次次回到首页
黑点是上首页（≥ 50 分）的那次投稿，空心点是没冲上去的投稿，点越大分数越高。
导读
这篇文章从语言、字体、文化习惯和广告观念等角度，解释为什么日本网站往往色彩繁复、信息密集、排版拥挤。作者认为，日本企业常把网页当作宣传单式的广告载体，追求在最小空间里塞进最多信息，而不是当作交互工具。
为什么经久不衰：它把常被简单判定为“设计落后”的现象放回语言、文化与商业效果的语境里重新解释，十多年来仍能引发关于跨文化设计的讨论。
HN 评论精选
日本网站的密集设计是经过 A/B 测试验证的有效选择，不该被当作落后。
1998年我在日本创办了第一家科技创业公司，此后又做了好几家。过去二十年，一直有人写文章说日本网页设计“坏了”“落后”“杂乱”，也不断有美国来的 UI 专家告诉日本公司该现代化一下。但像乐天这样的电商网站早就经过大量 A/B 测试和优化，那种花哨的视觉体验之所以普遍，是因为它最有效。任何不基于真实用户行为观察的分析，都只是空谈。不过 iPhone 和 Android 界面的普及正在带来转变，人们开始习惯那种主要界面。
timoth3y查看英文原文
I started my first tech startup in Japan in 1998 and have built several since them. For the last 20 years there has been a steady stream of articles on how Japanese web design is "broken", or "behind", or "cluttered". There is also a steady steam of UI experts arriving from the US telling Japanese companies they need to modernize their look and feel. The thing is, e-commerce sites like Rakuten are already heavily A/B tested and optimized. That graphic experience is common because it is most effective. Any analysis that does not focus on actual, observed user behavior is simply navel-gazing. That said, the ubiquity of iPhone and Android UI is causing a shift in Japanese UI/UX design. People are becoming used to that as the primary interface.
信息密集的界面风格是日本产品设计的普遍倾向，不只存在于网页。
这种塞满的设计也出现在日本的家电和日用品上。电饭煲、马桶这类看似只有单一功能的东西，也挤满了按钮、指示灯和提示音。我也因为仪表盘和中控太拥挤、到处是提示音而避开丰田车：解锁、关后备箱、启动，全是哔哔哔。宝马用拨杆的地方，他们给 AM、FM、CD、蓝牙、Aux 各配一个独立按钮。
appleiigs查看英文原文
The crammed design is also seen in their electronics and other household items. Things that seemingly that have 1 function such as rice cookers and toilets are jam packed with buttons, lights and beeping. I also avoided Toyotas because of the crammed dashboard/consoles and all the beeping. Unlock door, closing hatch door, starting the car is just beep, beep, beep. Instead of toggles like BMW, they would have an individual buttons for AM, FM, CD, Bluetooth, Aux.
“语言障碍”的说法站不住脚：日本程序员英语够用，且可能只是把 Web 视为手段而非主攻方向。
其中一点说得很不准，我补充几句。“语言障碍”这条：网络和多数驱动它的编程语言由英语使用者或西方公司设计，文档和教学资源大多是英文，虽然很多被翻译，但仍会让新技术和新趋势的采用滞后。可我认识的许多日本程序员都努力学过英语，未必能聊地缘政治，但读 API 文档、浏览代码足够了。我遇到的日本专业人士大多极其敬业，为了跟上本行什么都愿意做，包括学英语。另外容易忘记的是，有些编程语言，尤其是 Ruby，其实来自日本，几年前我最好的 Ruby 资源还是日文的，领先英文。再去日本书店看看程序员区，node.js 这类较新的 Web 技术不多，但旁边书架上 Unity 堆到天花板。可能日本程序员更愿意做别的类型的项目，把时间花在那些领域的新技术上，只把 Web 当作达成目的的手段。我不认为这是“语言障碍”。
verisimilidude查看英文原文
One of these points is way off the mark. I'll add my own two cents. Language Barrier - The web and most of the programming languages which drive it were designed by English speakers or western corporations and hence the majority of documentation and educational resources are also in English. Although much gets translated this still causes a delay in new technologies and trends being adopted. 1. Many of the Japanese coders I've met have put in the effort to learn English. They might not be able to carry fluent geopolitical conversations, but they do tend to have enough chops to read API docs and skim code. Most of the Japanese professionals I've met, in any trade, are ultra professional, and will do whatever it takes to stay on top of their craft, including learning English if needed. 2. It's easy to forget that some of these programming languages, notably Ruby, are actually from Japan. As recently as a few years ago, some of my favorite resources for Ruby were in Japanese, out in front of English. 3. Go to a Japanese bookstore and check out the section for programmers. More recent web languages/tech, like node.js, are not well represented. But then look to the next shelf and you'll see something like Unity stacked to the ceiling. It could be that Japanese coders would rather work on different kinds of projects, spend their time learning new tech in those domains instead of the web, and only see the web as a means to an end. I wouldn't consider this a "language barrier", but rather a difference in priorities.
与其说是日本特色，不如说是与硅谷设计中心距离远近的普遍现象。
不只是日本或亚洲网站。离硅谷泡沫越远，网站就越像九十年代末的东西。这甚至不是地域问题，而是开发者与湾区风格的距离。看看美国的地方报纸甚至政府网站就知道了。部分原因是湾区设计人才集中，离这个圈子越远，人们就越不在意扁平化、留白多、内容少这些事。
leokun查看英文原文
It's not just Japan or asian websites. The further away you get from the silicon valley bubble, the more sites look like they are from the late 90's. It's not really even location specific, more how tuned in developers are to the bay area style. You can look at local news papers in the US for example, or even government sites. I think part of the reason is that there's a lot of design talent in the bay area, and the further removed one is from being involved, the less people care about things like flat design and having lots of space and less content, etc.
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