互联网与文化groundup.org.za
我们为什么撤下 Google 广告
We’re dropping Google Ads
2017 — 2022，它一次次回到首页
黑点是上首页（≥ 50 分）的那次投稿，空心点是没冲上去的投稿，点越大分数越高。
导读
南非新闻网站 GroundUp 宣布放弃 Google Ads，解释了原因：广告收入微薄、广告内容低俗且损害网站形象，他们决定改用直接销售广告等方式。文章引发了对展示广告网络生态长期恶化的广泛讨论。
为什么经久不衰：它记录了一个中小网站摆脱广告网络的真实账本与决策过程，五年后广告生态依旧没有好转，对今天思考网站变现与用户体验的人仍有参考价值。
HN 评论精选
中小网站靠 Google Ads 收入极低，撤掉后用本地直售广告反而更划算、体验更好。
我在这件事上犹豫了很久，读完 GroundUp 的文章后完全赞同他们。我决定也把 Google Ads 从我的网站上撤掉。我每月向谷歌发送 300 万次广告展示，换来的只有 150 美元（运气好时 200 美元），外加一堆让网站显得很糟糕的视觉垃圾——而且这全是美国流量，还是一个获奖新闻网站。我只需多卖一条本地广告就能弥补损失，还能让网站上只出现优质、相关的广告。正如 GroundUp 所说：'山景城的巨头显然不会想念我们，但我们也很自豪地说：我们同样不想念它。'
reaperducer查看英文原文
I've been on the fence about this for a while, and after reading what GroundUp wrote, I can't agree with them more. So I think it's time for me to dump Google Ads from my sites, as well. I send Big G three million ad impressions a month, and in return I get $150 and a bunch of visual dreck that makes the site look bad. $200, if I'm lucky. And this is all U.S. traffic on an award-winning news site. I only need to sell one more local ad to more than make up for the loss, and I get the extra benefit of having only quality, relevant advertising on my site. So to quote GroundUp: "Obviously the behemoth in Mountain View won’t miss [us], but we take some pride in saying the feeling’s mutual."
谷歌广告质量早已劣化，且大广告主撤离 YouTube 可能另有利益动机。
我刚用 Google 广告时，它比其他广告网络体面——那时别家满是免费铃声、可疑保健品和各种骗局。后来谷歌允许我屏蔽一些不良类目，但很快谷歌的广告就变得和其他家一样糟糕。这背后还有些未被深究的潜台词：AT&T 和 Verizon 这两大广告主已从 YouTube 撤出，而它们分别是美国最大的付费电视提供商、也想推广自己的视频服务卖广告——广告预算离开 YouTube 对它们有利。
PaulHoule查看英文原文
When I started with Google ads, Google was classier than other ad networks. Other ad networks were stuffed with free ringtones, sketchy supplements and other scams. Then at some point Google gave me the option to opt out of various objectionable topics and soon Google ads got as bad as the others. Maybe Google bought the bad ad networks, or partnered with them or something. Quite a bit of subtext is largely unexamined. AT&T and Verizon, two of the biggest advertisers, have pulled out from YouTube. AT&T is the biggest pay TV provider in the US now (DirecTV) and Verizon wishes you would watch Go90 so they could sell ads against it. Both of them benefit if ad spend goes elsewhere than YouTube.
广告网络带来安全与隐私风险，网站不担责，用户用拦截器是合理自保。
广告网络经常投放各种恶意软件、间谍软件和追踪信标，把我的数据置于被盗或滥用的风险中。数据一旦进了某个数据库，被盗只是时间问题。有趣的是，那些抱怨广告拦截器的网站从不肯为它们纵容的潜在盗窃和破坏承担法律责任。当你剥夺我保护自己的选项时，你就该为攻击负责。我从一年浏览中贡献的那几美分广告收入，远不够补偿我应付恶意广告浪费的时间。除非在线广告自我整顿，否则广告拦截器就是最好的选择。
justabystander查看英文原文
Ad networks regularly serve various forms of malware and spyware, as well as tracking beacons that put my data at risk of being stolen or misused. And once it's in a database somewhere, it's only a matter of time until it gets stolen and someone attempts to hijack accounts or steal an identity. It's funny how you never see the sites that whine about adblockers offer to accept legal responsibility for their complicity in the potential theft and property destruction served from their site. When you take away the option to protect myself, you accept responsibility for attacks. After all, if it's morally/legally wrong to alter the presentation of the content they serve, then they also morally/legally responsible for incidents when they serve it improperly and cause losses/damages. Quite obviously it's not financially viable for them to pay for their negligence, and so it's also not financially viable for me to trust that a site won't host some sort of attack vector. The pennies of advertising revenue earned from my modest browsing over the course of a year doesn't pay nearly enough to compensate for the time I lose through dealing with malicious ads. Unless online advertising cleans itself up, adblockers will be the best option. And sites that don't respect that aren't sites I'm interested in.
五年后广告生态毫无改善，追踪和低质广告依旧泛滥。
五年过去了，这套系统（不只是谷歌广告）依然烂着。GroundUp 提到的那类广告无处不在，连 Edge 的启动页和知名新闻网站上都满是这类广告。追踪同样烦人：你查了冰箱、买了、收货了，接下来一周还在给你推冰箱广告。只要那些标题党列表网站还有流量，这些垃圾和诈骗广告就永远有买家。
nevi-me查看英文原文
5 years later, the system (not just GAdds) remains broken. The same kind of ads that Ground Up refers to, everywhere. MS Edge's launch page is riddled with these ads, they appear on otherwise high profile news outlets. The other irritating thing with the tracking. You could look for a fridge, find, buy, receive it. But you'll remain getting ads about fridges for a week. Repeated ads, go to the speedcheck website, I sometimes get the same thing plastered all over the page. As long as the listicle websites receive traffic, there'll be buyers for these nonsense and scammy ads.
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