互联网与文化tttthis.com
如果能把一样东西带回互联网，我希望是博客
If I could bring one thing back to the internet it would be blogs
2020 — 2021，它一次次回到首页
黑点是上首页（≥ 50 分）的那次投稿，空心点是没冲上去的投稿，点越大分数越高。
导读
作者怀念博客时代的互联网，感叹如今很难再找到那些个人化、古怪而真诚的独立博客，认为如果只能把一样东西带回互联网，那就是博客。文章在 2020 和 2021 两次登上 HN 首页，引发关于博客是否真的衰落、以及如何重新发现好博客的讨论。
为什么经久不衰：它触及了互联网从开放个人表达转向封闭平台的核心变迁，而“发现独立博客难”的问题至今仍未解决，每次重提都能引发共鸣。
HN 评论精选
博客难以为继的真正原因是回报周期太长，坚持数年才能见效
把博客带回来的最好方式就是自己开始写。很少有人告诉你，写博客在很长一段时间里会显得毫无意义——你用心写好文章发布，然后什么反响都没有，数据惨淡。大多数博主就在这时放弃了。问题在于博客要用“年”来思考：你得坚持写上好几年才能获得稳定的读者。而在这个过程中，写作会改变你：你会发现自己从未注意到的模式，选题更准，写得更快，也能克服拖延。当然你也可能发现自己真的很讨厌写作——这正是好博客稀缺的原因。
aazaa查看英文原文
The best way to bring back blogs is to start with your own. It looks like this is the author's fourth post and s/he hit a home run with the top post on HN. But that's rarely how things work. The thing few people tell you when you start blogging is how futile it will seem - for a long, long time. You'll start by posting something you put a lot of work into. You'll publish, thinking of all the comments and emails you'll get. Then, nothing. You'll check the analytics. Abysmal. Nobody is reading! You may write a few more posts, but it's always the same story. A lot of work goes in, but not much comes out. And this is the point at which most bloggers stop. After all, how can you justify more time spent on something that doesn't pay back? The problem is that with a blog you need to think in terms of years. You have to write regularly over the course of years before you'll get any kind of reliable following. In the meantime, you'll notice how blogging regularly changes you. You'll notice patterns you never noticed before, especially if you stick to a particular "beat." You'll get better at choosing topics. You'll figure out ways to write faster. You'll get better at pushing through mental fog and procrastination that keeps so many others from writing. You may also discover that you really, really hate writing. Nothing wrong with that, but understand that many people also dislike writing anything longer than a tweet. And that's why good blogs are kind of scarce. And therein lies the opportunity.
博客没消失，消失的是发现渠道；RSS 订阅是可行的替代方案
博客其实还在，只是很难通过 Google 找到，因为搜出来的多是瞄准搜索流量的低价值 SEO 博客。发现是个问题，但我用 RSS 订阅：遇到喜欢的博客就订阅，它们通常互相链接，我的订阅列表就这样慢慢长大。
dewey查看英文原文
Blogs are still there, just not easily findable through Google as most of the ones you find are low-value SEO blogs aiming at search engine traffic. Discovery is a problem but I just subscribe to blogs when I find them via RSS (Blogs still have RSS, it's hard to find one without which is surprising but I'm glad that's the case), over time I build up my list of blogs I like and they usually link to other blogs and the list slowly grows. Wrote a tiny bit about my setup on my blog: https://blog.notmyhostna.me/posts/rss-is-luckily-not-dead-yet/ I also recently started a new blog where a friend and me are blogging about annoying things: https://annoying.technology
博客的衰落根源在于去中心化导致缺乏发现机制，激励了 SEO 垃圾内容
作为反方观点：如今很多博客和 newsletter 出自“奋斗文化”写手之手，写的都是伪深刻的 SEO 内容，目的是攒粉丝卖假药。我信任的博客只剩 HN 或 Lobsters 首页上的那些。博客是去中心化生态，除了搜索引擎没有集中的发现场所，于是新博客天然倾向于迎合搜索引擎，形成 blogspam。想让人回归博客，关键是解决发现的问题。
d3nj4l查看英文原文
As a minor counterpoint: I've come to dread blogs and newsletters because so many of them are written by grind culture freaks who only write faux-insightful SEO'd content as a way to build an audience to sell snake oil to. These days the only blogs I trust are the ones I see on the top of HN or lobsters, which is unfortunate because I have interests beyond tech and I find it very, very difficult to find good blogs I can read about those interests. I think that shows there is a problem with blogging that goes beyond just the medium. Consider that blogging is a decentralised ecosystem, so you have no central place for discovery outside of Google specifically and search generally. Being on the top of Google is an attractive proposition because it means many eyeballs and lots of ad revenue. Therefore it is natural that many new blogs exist to game the search engine, hence the term "blogspam". Some of the same incentives exist with large social media sites as well, but on Twitter and the like if you mute/block enough big people and follow only those you care about, your feed will eventually become clean enough to look at every day. So I think it is much more important to solve the discovery problem with blogs if you want them to get more traction.
博客作为技术没死，但作为主流文化现象确实衰落了
博客还在，但很多曾经写博客的人不写了——不是“有了孩子停更几年”，而是有了 Twitter 和 TikTok 后，改发半吊子的一句话或五秒短视频，多巴胺回报高得多。我读博客、用 RSS 二十多年了，技术上现在的博客可能比以往更多。但博客确实死了：今天听说你朋友的 80 岁奶奶有博客，会比 2011 年更让人惊讶。它从越来越主流变成了越来越小众。
veidr查看英文原文
Yeah blogs are still here, BUT: (like email (sob) and telephone-calling (hooray)) a lot of people that once did blog don't anymore. Not in the "I had kids so my blog went dark for a few years" sense, but in the sense of "ooh twitter was invented and now I just emit a halfassed one-sentence brainfart or 5-second tiktok cellphone video and get way more dopamine hits". I've been reading blogs and perusing my self-curated NetNewsWire RSS feeds for 20+ years, and blogs never went away, RSS never died, Google Reader getting googled didn't really matter, etc. And there are probably technically more blogs now than ever before. But still, the blog kinda died, in the sense that it would be a lot more surprising to learn your friend's 80-year-old grandma has a blog today than it would have been in 2011. It went from an increasingly-mainstream thing to a decreasingly-mainstream thing.
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