互联网与文化en.wikipedia.org
OpenCola:开源可乐
Open Cola
2011 — 2021,它一次次回到首页
黑点是上首页(≥ 50 分)的那次投稿,空心点是没冲上去的投稿,点越大分数越高。
导读
Open Cola 是一款“开源可乐”——配方公开、任何人都可以自由调制和销售的可乐,最初由 OpenCola 公司推广,其理念后来甚至被可口可乐等公司借鉴。维基百科页面记录了它的由来、配方和影响。
为什么经久不衰:它把开源理念延伸到食品饮料领域,是“开放配方”的经典案例,至今仍启发人们对品牌、配方与供应链垄断的思考。
HN 评论精选
亲历者分享制作成本与口感:好喝但并不像可乐
我多年前做过 Open Cola,最让我意外的是:你喝的时候不会说“嘿,这味道跟可口可乐一模一样!”它味道不错,有一些可乐式的风味(甜中带酸、橙花收尾),但你绝不会把它误认为别的可乐。基础油料成本约 75 美元(大部分是橙花油),碳酸化设备我花了约 100 美元搞定(大头是减压阀)。
linsomniac查看英文原文
I made Open Cola years and years ago, and here's the thing that surprised me most: You won't drink it and say "Hey, this tastes just like Coke!" It tasted good, it had some of the same sorts of flavor things going on that Coke does (sweet/tangy, neroli finish), but you would never mistake it for another cola. The basic set of oils costs around $75 (most of that the neroli, IIRC), the carbonation setup I was able to do for around $100 (most of that the pressure regulator).
建议用订阅制直邮模式绕开巨头的分销垄断
这个想法太酷了。可口可乐等饮料巨头成功的真正秘诀在于分销渠道,我猜这很适合搭配 Dollar Shave Club 那种商业模式:每月给用户寄一箱 Open Cola,打破巨头为维持分销垄断而在“冒泡糖水”上收取的离谱加价,把省下的钱还给消费者。重度可乐爱好者会喜欢,市场巨大且全球化。不过得想想怎么解决邮寄途中饮料被晃的问题 :)
apatters查看英文原文
This is such a cool idea. Since distribution is the real secret behind the success of Coca Cola and the beverage giants, I bet this would pair well with a Dollar Shave Club type of business model. Deliver a crate of Open Cola to people every month. Undercut the outrageous markups the big guys apply to fizzy sugar water in order to maintain their distribution monopoly. Pass the savings along to the customer. Heavy cola drinkers would love it. Massive and global market. Need to figure out what to do about the product getting a bit shaken up in the mail though :)
提议为品牌建立开源式许可与质量保证机制
我觉得应该为这类品牌设计某种开源许可证:任何人只要按规范生产,就可以用 Open Cola 品牌销售饮料;如果有人把别的东西冒充 Open Cola 出售,则应承担法律责任。然后我们还需要一个应用,告诉你最近的哪里能买到开源汉堡加薯条,与“选巨无霸就知道品质”的便利性竞争。
beefield查看英文原文
I think there should be some kind of open source licence for branding stuff like this. So that anyone would be allowed to sell a drink under Open Cola brand as long as it is produced as defined in the specifications, and especially face legal penalties if someone tries to sell something else as Open Cola. Then we would need an app that tells where is the closest place to get open burger with cheese and fries to compete with the convenience of knowing the quality I am getting when I opt for Big Mac.
从供应链风险角度呼吁开源糖浆的多样化
我其实很害怕有一天去商店发现我最喜欢的汽水糖浆停产了。我用 SodaStream 做日常咖啡因摄入,很喜欢其中几种口味,但有些已经完全买不到了——主要因为公司被百事收购后因销量或公司政治重整了产品线。如果 Open Cola 不仅有厂商生产,还覆盖更多口味就好了,因为在家做汽水正在流行,但糖浆供应正带来严重的供应商风险。
lgbr查看英文原文
I'm actually dreading the day that I go to the store and find that my favorite soda syrups have been discontinued. I prefer diet sodas over coffee for my daily caffeine intake. I started using a SodaStream a couple years ago, and I've come to really enjoy a few of the flavors that they offer, but some of them are already completely impossible to get anymore. This seems mostly due to them being acquired by Pepsi, and this has caused them to redo their entire lineup due to either lackluster sales or corporate politics. I would love it if Open Cola were not only available from manufacturers, but also covered more flavors, because it seems like making soda at home is really catching on (one only needs to look at the sales of the carbonator cap on Amazon to see this) but the availability of syrups is presenting some serious supplier risk. Edit: SodaStream wasn't acquired by Pepsi, they merely had a distribution deal. My mistake.
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