互联网与文化jacek.zlydach.pl
广告是社会的毒瘤
Advertising Is a Cancer on Society
2019 — 2025，它一次次回到首页
黑点是上首页（≥ 50 分）的那次投稿，空心点是没冲上去的投稿，点越大分数越高。
导读
这篇文章把广告称为社会的癌症，批评大多数广告不是在提供信息，而是在操纵消费者、制造浪费并掩盖成本。作者尤其反对互联网广告技术，明确表示不愿从事这一行。
为什么经久不衰：它在注意力经济时代戳中广告的操纵、浪费和隐性成本，并引发支持与反对的激烈交锋，因此多年后仍值得读。
HN 评论精选
广告多为零和操纵和浪费，作者拒绝从事广告技术。
他没有明说，但大多数广告是典型的军备竞赛。尤其互联网让信息唾手可得，大量广告只是在操纵消费者选A公司而非B、C、D公司的产品，迫使其他公司也花钱获取和留住客户，纯属浪费。比如软饮料已全球皆知，若有人没喝过可乐，那不是偶然；但可口可乐广告预算仍巨大。若所有软饮料公司明天停止广告，社会不会更糟，还能省下数十亿美元做有用之事。和作者一样，我不做广告技术：我不喜欢操纵，也不喜欢浪费，而大多数广告两者兼有。
wpietri查看英文原文
He doesn't quite say it by name, but most advertising is a classic arms race. Especially given how the internet now makes information easily available, a great deal of advertising is about manipulating consumers to pick company A's products over those from competitors B, C, and D. This forces those other companies to spend to get and keep customers. It's pure waste. For example, everybody on the planet is now familiar with soft drinks. If anybody has never tasted Coke, it's not by accident. But Coke's ad budget is enormous. If all soft drink companies stopped advertising tomorrow, society would not be worse off. And we'd have billions of dollars [1] to spend on something useful. Like the author, I won't work on ad tech. I don't like manipulation and I don't like waste, and most advertising is both. [1] e.g., https://notesmatic.com/pepsico-advertising-and-marketing-budget/ https://www.investopedia.com/articles/markets/081315/look-cocacolas-advertising-expenses.asp
反方认为广告支撑许多社会价值，彻底厌恶广告是教条且虚伪。
我认为这是一种教条观点，常见于不愿看到社会如何相互联系的技术人。我敢打赌，这个人珍视的许多东西没有广告根本不会存在。这观点幼稚且不成熟。如此痛恨广告的人应该用行动证明，去不投放广告的组织工作；一边厌恶广告一边靠它获得收入，非常虚伪。
blodovnik查看英文原文
This is a dogmatic viewpoint I think often seen in very technical people who are unwilling to see the interconnectedness of how our society works. I bet there's any number of things this person values that simply wouldn't exist without advertising. It's a childish and immature opinion really. Anyone who hates advertising this much should show their commitment by working at an organization that does not advertise. Loathing advertising and at the same time depending on it for income is deeply hypocritical.
广告成本被隐藏并破坏内容生态，营销可接受，但贩卖形象感觉的广告有害。
我想说广告扼杀了免费和廉价内容的生态。人们说“没有广告电视就不存在”，但没有广告电视可能更好，因为电视台得说服你付费，而不是只阻止你换台。新闻肯定更好，因为电视新闻会用故意虚假、误导性的表述吊着观众看广告后的内容。广告不是免费，只是成本被隐藏；如果广告不能从你身上赚钱，他们不会花。看电视的人其实付了钱，只是实现方式是一种说服的魔术。唯一的问题是，广告商是否提供了值得付费、足以支撑我们付给广告商的钱的合法服务。只有广告本身是自给自足、有价值服务时，它才算“免费”。依我看，营销是好事，广告在足够精准时也可以是；让新产品被知道没问题。但大多数传统广告试图贩卖形象或感觉，是祸害。
c3534l查看英文原文
I wanted to mention that advertising kills the ecosystem for free and cheap stuff. People say things like "TV wouldn't exist without advertising," but TV would probably be better without it since networks would have to convince you to pay them, rather than just stop you from flipping through the channels. Certainly the news would be better because TV news tries to tease the viewer to watch past the commercial break with intentionally false and misleading statements. Advertising isn't free, its costs are just hidden. They wouldn't spend money if it didn't relieve you of yours. People who watch TV do pay for it, it's just that the mechanism by which it happens is a magic trick of persuasion. The only question is do advertisers provide a legitimate service to society that is worth paying for and enough to support what we pay to adertisers. That's the only way advertising can be "free" - if it is self-funded service worth value in and of itself. IMHO, marketing is a good thing, and advertising can be when it's sufficiently targetted. Getting the word out about a new product is fine. But most traditional advertising that tries to sell an image or feeling is a blight.
广告令人麻木，应该彻底屏蔽。
如果你停看广告一段时间再回去看，会发现它多么令人麻木。我激进地屏蔽广告，没有例外。
t34543查看英文原文
If you stop watching ads for awhile and go back to it you’ll see how mind numbing it all really is. I aggressively block ads - no exceptions.
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