互联网与文化daltoncaldwell.com
致 Mark Zuckerberg 的一封信
Dear Mark Zuckerberg
2012 — 2018，它一次次回到首页
黑点是上首页（≥ 50 分）的那次投稿，空心点是没冲上去的投稿，点越大分数越高。
导读
这是 Dalton Caldwell 于 2012 年写给马克·扎克伯格的公开信。他讲述自己开发了一个早于 Facebook App Center 的产品，曾得到 Facebook 开发者关系人员的测试与鼓励，但随后 Facebook 推出竞争功能，并以收购或正面竞争相威胁，由此质疑平台对开发者的承诺。
为什么经久不衰：它很早就揭示了对平台生态的依赖与权力不对等，今天做平台型产品的人读来仍是警钟。
HN 评论精选
作者澄清 Facebook 先鼓励后变卦，问题在于平台生态的承诺不可靠。
我不想卷入所有这些讨论，只想澄清一点。我做的产品比 App Center 早了好几个月。Facebook 开发者关系人员测试过它，并积极鼓励我开发它。我得到保证，说它作为使用 Open Graph 的案例是“好的”“有帮助的”。更早的时候，Facebook 还提出为我的发布提供营销帮助。我不明白为什么有人看不出问题：公司员工鼓励你做一个东西，几个月后却告诉你“算了”。这对生态不好。
dalton查看英文原文
Rather than get involved with all of these threads, I'd like to clarify something. I build a product that pre-dated App Center by several months. Facebook dev relations people tested it and actively encouraged me to build it. I was assured that it was considered "good" and "helpful" as an example of using Open Graph. At an earlier point I was offered marketing help from Facebook for my launch. I am not clear why some folks don't see the issue with building something that is encouraged by employees of a company, and then, in the matter of months, being told "never mind". That is not good for an ecosystem.
这条评论认为公开信真正用意是警告开发者不要依赖 Facebook，而非劝 FB 改弦更张。
很多人似乎没抓住 Dalton 的重点。他不是在抱怨马克的短期行为坏；他明白马克为什么这么做，如果只看短期、如果认为 Facebook 值 1100 亿美元，那都说得通。这封信主要不是说服马克他走错了路。Dalton 认为 Facebook 作为组织已经许下太多承诺，来不及转向，正以 1100 亿美元的速度撞向冰山。这封信是写给我们看的：他预言 Facebook 十年内不会还在，所以别把应用建在它上面；否则你会被它摆布，等它衰亡时会挤压最亲密的“伙伴”。他见过垄断正在滑落的公司会干什么，比如唱片和音乐产业。恐吓和不诚实的谈判只是开始。
csmeder查看英文原文
A lot of people seem to be missing Dalton's point. Dalton isn't complaining Mark's behavior is bad (in the short term). He knows why Mark did what he did, it makes sense if you are thinking short term. It makes sense if you think Facebook is worth 110 Billion. This isn't a letter so much to convince Mark that he is heading down the wrong path. I think Dalton is convinced FB as an organization has made too many promises. It's too late for FB too change direction. They are headed for and iceberg at 110 billion dollar speed and can't course correct in time. Rather this is a letter to us. Dalton is pointing out the prediction that Facebook won't be around in 10 years. So don't build your apps on it. If you build your apps using Facebook you will be at its mercy. And as Facebook starts to die, you will feel the pain it inflicts on its closest "partners" as it scrambles to squeeze blood from turnips. It will use every nasty trick in the book to keep a monopoly on its market and squeeze every last drop of money and value (your personal info) it can from users. Dalton has seen what people who run a company, with a dying business model, are capable of before. The Record/Music companies... He knows what a company, that is seeing its monopoly slip through its fingers, is willing to do to keep that monopoly just a little longer. Intimidation and dishonest negotiation tactics are just the start. Will we soon see Facebook suing users? Lobbying congress for SOPA like laws to protect its monopoly? Remember GoDaddy was a main supporter of SOPA. It saw SOPA as a way to keep its URL retailing monopoly. Dalton is warning you. Dalton cares about you. He has given up on saving Mark. Mark wants to kill the goose that laid the golden egg. Dalton wants to raise the goose that lays the silver egg. And share those eggs with us. Well, that's my interpretation of this open letter to Mark. I could be wrong, I often am.
质疑作者，认为 Facebook 的收购邀约和竞争威胁只是正常商业行为。
我不理解你认为 Facebook 做错了什么。他们打算用自己的技术和人员进入这个新领域。作为礼貌，他们提出雇佣你/给你一大笔钱。你希望他们怎么做？不跟你竞争，因为你是朵珍贵的雪花？收购你然后把你当 prima donna，给你自己的团队、让你走自己的技术方向？Facebook 或任何竞争者为什么要这么做？在我看来他们做得挺合理。你说的话里最奇怪的是：“奇怪的是，你们的‘平台开发者关系’高管没有试图维护我的立场。”你觉得这个职位的目的到底是什么？替 Facebook 说话，还是替随机外部开发者反对 Facebook？我不是 Facebook 应用或公司的粉丝，但这件事上该公司似乎 100% 合理。
tjic查看英文原文
I don't understand what you think Facebook did wrong. They intend to enter this new space, using their technology and their people. As a courtesy they offered to hire you / throw a lot of money at you. What would you have had them do instead? Not compete with you, because you're a precious snow flake? Acquire you and treat you like a prima donna, giving you your own team and allowing you to take your own technical direction? Why should Facebook - or any competitor - do either of these things? Seems to me like they acted pretty reasonably here. Of all the things you said, this struck me as the weirdest: > Strangely, your “platform developer relations” executive made no attempt to defend my position. What do you think the purpose of the “platform developer relations” executive is? To advocate AGAINST Facebook and for random outside developers? I'm not a fan of the Facebook app (not a member) or the company...but in this case, the firm seems to be acting 100% reasonably.
后续事实：作者后来创办 App.net，尝试实践更开放的平台理想。
两个月后，Caldwell 推出了 App.net，一个订阅制、类似 Twitter 的服务。
JumpCrisscross查看英文原文
Two months later, Caldwell launched App.net [1], a subscription-based ersatz Twitter. [1] https://en.wikipedia.org/wiki/App.net
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